About
We build the system behind the operation.
The Lobbi is an operational systems engineering company - not a consulting firm, not an agency. We design and deliver production automation systems using Microsoft tools, custom applications, and everything in between, so your operations become measurable and self-correcting.
Our Model
Not a consulting firm.
Not an agency.
Consulting firms bill by the hour and deliver recommendations. Agencies build marketing assets. The Lobbi builds production systems - automation pipelines, operations dashboards, custom applications - that your team uses every day to run the business.
Every engagement is scoped to a defined deliverable. You know the timeline, the cost, and the outcome before we write a single line of code. We build the system, host the infrastructure, and manage it - then we get out of your way. Your operation keeps running on systems built specifically for it.
Our stack is Microsoft-native and custom .NET - the same environment your regulated business already runs on. No foreign cloud dependencies, no low-code platforms that break at scale, no black-box vendors.
Zero Lock-In
We host the infrastructure and manage the systems we build - so your team doesn't have to. Cancel any time. No penalty, no cliff.
Microsoft-Native Stack
Power Platform, Azure, Teams, Copilot Studio, and .NET 8 - the tools your team already runs on.
Defined Scope Every Engagement
You know exactly what you're getting before we start. No open-ended retainers.
Industries
Built for regulated and process-heavy businesses.
Every vertical we serve shares the same core challenge: operations that outgrew their tools but haven't found a system that fits the way they actually work.
How We Work
Three principles. Every engagement.
The same approach applies whether we're automating an approval chain or building a multi-system operations hub.
Diagnose First
Most engagements begin with a focused diagnostic. We map every manual process, integration point, and data flow before any build starts - so we solve the right problem.
Build to Spec
Every engagement has a defined deliverable, timeline, and acceptance criteria. No open-ended retainers. No hourly billings for vague outcomes.
Delivered, Not Dependent
We build the system, host it on infrastructure we manage, and then get out of your way. Your team uses a system that just works - without an IT burden.
By the Numbers
What working with us actually looks like.
2 - 3 wk
Discovery to roadmap
4 - 10 wk
Typical build engagement
100%
Infrastructure managed for you
0
Lock-in contracts
The Team
Built by people who have run these operations.
We don't consult on operations we haven't lived inside. Our engineers have spent careers in regulated industries before building systems for them.
Brad Wright
Co-Founder & CEO
Brad leads The Lobbi's strategy and client relationships. With deep experience in insurance and financial services operations, he understands the regulatory constraints and business pressures that drive automation decisions. Brad ensures every engagement aligns with real operational outcomes - not technology for its own sake.
Markus Ahling
Co-Founder & COO
Markus leads engineering and delivery at The Lobbi. He built the Lobbi Platform - a composable service architecture with 100+ modules for regulated industries - and designs the automation systems that power client operations. His background spans commission reconciliation, carrier integration pipelines, and full-stack operational systems in insurance, mortgage, and financial services.
Rosamaria Marrujo
Co-Founder & President
Rosa brings over 15 years of leadership in the insurance and Medicare marketplace. As founder and CEO of Trusted American Insurance Agency - an FMO supporting 6,000+ agents nationwide - she built the operational systems that most agencies only dream of. A recognized industry leader, SAHU-CA President of the Year, and professional speaker at Fortune 500 companies, CAHIP, and NAIFA, Rosa applies that same operational discipline to every Lobbi engagement.
Want to work with us? Send us a message.